And Boond was there!
Yes! On 20th and 21st of March of 2012 we had the 1st ever NGO Corporate CSR Joint Conference in India at Gurgaon > ‘NGO ASIA EXPO – 2011’.
This day witnessed another milestone being laid by SOIL’s Boond team wherein it successfully registered the ‘Boond Foundation’ at the conference. The expo provided an excellent platform for Boond to highlight its outstanding contribution and work in the area of renewable solar power products and clean water technology. The conference had an appreciative participation from more than 15-20 Corporate Foundations, which included DLF, Sab Miller, Aditya Birla, Vedanta and many others. Apart from Boond there were also present a lot of different NGO’s; some of them are working on various sectors ranging from Child Rights, Women’s Rights, Environment and Wildlife Protection.
It was a great learning experience at the conference, as volunteers we not only participated in the conference but also took charge of various activities and engagements. We were able to attract many to Boond and enhance its network. This was greatly appreciated by Rustam Sen (Founder, Boond).
Exhibitions like these I feel are an excellent opportunity for students to:
> To polish their Sales and Marketing skills.
> Application of the learning’s from courses like B2B marketing, Strategy.
> Network with various NGOs and corporate delegates present.
Towards the end of the 2-day stint at the conference, we were happy with the overwhelming response received at the Boond Camp. Boond’s Entrepreneurship Model and its efforts for healthy and sustainable living of people in remote villages of India were highly appreciated by visitors and other envoys at conference. This experience at the expo added another feather to my learning journey as it gave me an insight of day-to-day operations of a social enterprise and skills to market the product to tap the untapped potential at Bottom of the Pyramid.
I am fortunate to be a part of this team, and would like to thank my teammates and Rustam for giving each of us this opportunity to be there at the conference and be a part of the greater community. Also, I would like to thank SOIL for coming up with this fantastic idea of Social-Innovation-Program; I will cherish everything I have received from it for years to come.
I wish everyone associated with SIP all the very best for their endeavors & learning experience.
Jeewan Das Mohta
Business Leadership Program|2011-12